Where the site stood on launch day
A quick word on the jargon you'll see below. A title tag is the line Google shows as the blue link in results, and the strongest single signal of what a page is about. A meta description is the grey text under it. Indexing means Google has found a page and put it in its results. Domain Rating (DR) is Ahrefs' 0 to 100 score of how many trusted sites link to yours; it is what decides the hard keywords.
What customers could see (and what has been done)
These are the things a visitor, or Google, saw on launch day. Status as of 18 September: fixed and staged means it's done in Webflow and goes live on the next publish; Kash means it needs your developer in the Designer; Nuno means we need an answer from you.
| What we found | Why it matters | Status |
|---|---|---|
| "Call +(1)578-365-379" in the header on every page, twice. A US number left over from the plumbing template the site was built from. Tappable. | A customer in Clarkson taps it and gets a dead line in America. Also tells Google the site is a template. | Fixed and staged |
| Every page linked to three pages that don't exist (/template/about and two old homepages). The About link in the menu was one of them. | Google follows every link. Dead ones waste its crawl and look like neglect. | Fixed and staged |
| Homepage said "Licensed under electrician" (a broken sentence) and talked about "a proven track record of plumbing challenges". | Trust is the whole sale for a tradie. Template copy undoes it in one line. | Fixed and staged |
| A "600+ jobs Completed" counter and a "lifetime workmanship warranty" claim, the warranty in 14 places. | Neither has been confirmed. A claim you can't back is a liability, not a selling point. Warranty removed everywhere for now. | Nuno: confirm the warranty and we put it back, stronger |
| All six suburb pages showed "Heading 1 ... Lorem ipsum dolor sit amet" placeholder text, plus a second page heading reading "Heading 1". | Latin filler on a live page is the fastest way to lose a customer's confidence. | Fixed and staged |
| Six footer service links all went to a 404 page. | The footer is on every page. Six dead links per page, site-wide. | Fixed and staged |
| On a phone, there was no call button until 6,991 pixels down the homepage. | Most emergency calls come from a phone, outdoors, in a hurry. | Fixed and staged (call button now in the mobile header) |
| Checkout, PayPal checkout and order confirmation pages live. Plumber job ads set in New Jersey. Product plans with US pricing. | Template leftovers Google can index. | Most drafted; the checkout pages need Ecommerce switched off in site settings |
What Google could see
<title>hello</title><meta name="description" content="hello"><title>Emergency Electrician Perth, 24/7 Call Out | Buetec Electrical</title>Power out, sparking or a burning smell? Licensed emergency electrician across Perth's northern suburbs, fixed price before we start. Call 0422 243 640.| Finding | Plain English | Status |
|---|---|---|
| Blank title tag on 5 of 6 service pages, "hello" on the sixth. No descriptions on 12 pages. | These six pages are the ones that need to win "emergency electrician perth" and the like. With no title, they couldn't. | All six titles and descriptions written, staged |
| No sitemap (the page returned 404). Empty robots.txt. | A sitemap is the list of pages you hand Google. Without one, it has to stumble on your 30 pages by itself. | Two toggles in Webflow site settings |
| No canonical tag on any page. | A canonical tag tells Google which address is the real one, so www and non-www don't split your credit. | One setting in Webflow |
| No structured data (schema) anywhere. | Schema is the machine-readable card that tells Google "this is an electrician at this address with this phone number". | Electrician schema on the homepage, Service schema on all 7 service pages, staged and verified |
| Six suburb pages that were 90% identical, with one shared photo and about 45 unique words each. | Google treats near-identical pages as "doorway pages" and shows none of them, or the wrong one. This exact thing cost another electrician 18 pages this month. | All 6 rewritten, 10 new suburbs added, 350+ unique words each, 3 FAQs each |
| Homepage loads 10.4 MB of images. 31 of 39 images have no alt text. | Every second of load time on a phone costs roughly 7% of visitors. Alt text is how Google reads a photo. | Kash: compress to 1600px WebP, add alt text |
Is anything measuring your leads? Not yet.
This matters more than any ranking. On launch day nothing on www.buetecelectrical.com.au was recording a visit, a call or a form. Google Analytics had 44 sessions in 30 days, all from the quote form and the ad landing pages, and zero from the new site. Here is each layer and where it stands.
| Layer | What it does | Launch day | Now |
|---|---|---|---|
| Google Tag Manager | The container that holds every tracking tag | Not on the site | Added to the site code, staged |
| Google Analytics 4 | Counts visits and, once told to, counts calls and forms as conversions | 0 visits from www, 0 conversions ever | Chris: mark phone clicks and form submits as key events |
| Google Search Console | Google's own report on which pages are indexed and what they rank for | Doesn't exist | Chris: create and verify, then submit the sitemap |
| Google Ads conversions | Tells the ad account which clicks turned into calls or forms | Set up, but can't fire from this site | Fires once GTM is published; thank-you page staged |
| Google Business Profile | The map listing. This is what wins "electrician near me", 17,000 searches a month in Perth | Not checked (no access) | Chris: verify address, category, services, website link, and start asking for reviews |
What you can rank for, and how soon
Search numbers are Google's own Keyword Planner (monthly, Australia, 18 September) with Ahrefs for difficulty. Difficulty (KD) is a 0 to 100 estimate of how many links a page needs to reach the first page. Under 10 is winnable on a good page and a solid map listing in about 90 days. Over 40 is a link-building job that takes 6 to 12 months.
The fast bucket: worth going hard on now
| Search | Searches / month | KD | Page that wins it |
|---|---|---|---|
| emergency electrician perth | 480 | 0 | /service/emergency-electrical-repairs |
| commercial electrician perth | 390 | 0 | /service/commercial-electrical |
| ev charger installation perth | 320 | 0 | /service/ev-charger-installation |
| electrician joondalup | 320 | 0 | /suburb/joondalup (new) |
| switchboard upgrade perth | 90 | 0 | /service/switchboard-upgrades |
| 24 hour electrician perth | 150 (Ahrefs) | 0 | /service/emergency-electrical-repairs |
| electrician clarkson, and 15 other suburbs | 10 to 40 each | 0 | /suburb/[suburb], 16 pages built |
Put plainly: about 1,300 searches a month sit in front of pages you already have, with nobody strong ranking for them. That is where the first jobs from the website will come from.
The slow bucket: don't expect these this year
| Search | Searches / month | KD | Who's there now |
|---|---|---|---|
| electrician perth | 3,600 | 64 | Hilton Electrical (DR 27, 341 linking sites), Response Electrician (DR 21, 364), Jim's Electrical (DR 26), hipages, Yellow Pages |
| residential electrician perth | 350 (Ahrefs) | 55 | Same set |
| power pole replacement perth | 100 (Ahrefs) | 42 | Was KD 3 on 10 September, now 42. Page built anyway, the ads name the service. |
Your site has 0 organic keywords and a Domain Rating of effectively 0 today. That is normal for a business your size and a starting line, not a decline. To take "electrician perth" you'd need real links from Perth sites in the dozens, which is a month-2-onwards project, after the fast bucket is producing.
Your backlinks are 97% spam, and that's fine
Ahrefs shows 363 sites linking to buetecelectrical.com.au. Almost all are "buy backlinks" spam sites (names like linkrankpro.shop) that hit thousands of small businesses automatically. Nobody bought them, Google ignores them, and we won't waste time on a disavow file unless Search Console ever flags a manual action. Your real links: three.
What we're leaving alone
Real, specific copy on all six service pages and three blog posts. Real photos of your work throughout. www set as the main address with the bare domain redirecting to it. A suburb page system in the CMS with the right fields. The homepage title. The bones are good.
The plan, in order
Kash sets the FAQ filter, the form redirect, sitemap and canonical toggles, compresses the images, then one publish. Everything staged goes live together.
Search Console created and sitemap submitted. GA4 key events marked. GTM published. Then one real test call and one test form, checked end to end.
One "what it costs" article per service (three drafted, waiting on your prices). Google Business Profile tidied, reviews asked for after every job, recency beats total.
Month 2 onwards: real Perth citations and a link gap analysis against Hilton and Response. That is the only road to "electrician perth".
What we need from you, Nuno
Three things and they're all quick. Yes or no on the lifetime workmanship warranty. Your rough prices for the common jobs (call-out, switchboard, EV charger, power points) so the cost articles are real. And a few lines about you for a proper About page: how you started, what you did before, what you'd want a customer to know before they ring.